When you are preparing an upcoming board meeting, you need to understand what the audience’s expectations are. Typically, a presentation made for the board is intended to: a) keep them up-to-date on a particular sector of business, or b) provide context and data that will allow them to dig into a particular subject to help them make strategic decisions.

Board members have a lot on their plates, from juggling their own roles and responsibilities to helping to ensure the success of the company. They shouldn’t be expected to discuss the specific details of each report or initiative – and that’s fine! Board meetings are about bigger-picture discussions that impact the organization’s long-term goals and their value.

This knowledge can assist you to move past mediocre or repetitive reporting and move to powerful storytelling that can lead to helpful discussions and critical decisions. It is also crucial to ensure that your audience is aware of the language you use. For instance in the event that they have no familiarity with a certain industry or method, it’s best to avoid using any terminology.

Before you present, think about whether it’s appropriate to incorporate humor into your slides. It’s important to read the audience and not spit out jokes that will not work – particularly when you’re speaking on a topic like budget cuts or redundancies. Make sure to pay attention to the non-verbal communication occurring in the room. 70%-90 percent of it is non-verbal.

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