Is your brand on Instagram? What are you doing to bolster your brand there? Are you currently still figuring out ways that you can improve your presence there? Today we are looking at ways that Instagram can be used for businesses.

Instagram Stories

First things first. anonymous Instagram viewer ‘s “Snapchat-like” stories are the latest buzz in the world of social media. We shall discuss that first. ig story viewer refer to a series of videos and images that may be uploaded to a new feed from your own regular one. These stories disappear after 24 hours. Meanwhile, the story continues to be shown chronologically once you add content to it. There is scope to edit your articles with fun emojis, finger paint and text. The videos and images on this feed may not be liked or commented on nevertheless, you can send a message from the Stories on the slideshow to your user. You may also share parts of the stories on your own regular feed.

Now, the question is how exactly a Social Media Management Company can make use of this feature to improve brand awareness? We will explore how.

Instagram Stories are a great avenue for securing engagement online. Any sagacious advertiser would understand that. Firstly, it’s rather a great way with the help of which you can give your users a sneak-peek of what’s happening behind the scenes. Talk about weaving stories and there is nothing better than telling them who you’re – away from services or products. Tease them with glimpses of the upcoming changes to your internet site or introduce them to your team via videos. They are a few great ways in which you can build buzz and engage users.

Instagram Stories render a certain amount of exclusivity to your articles. Capitalize with this exclusivity to get more followers on this platform. Use ig story viewer to secure more registrants for webinars or for Facebook video sessions.

Instagram’s Algorithm: What you ought to know

The recent algorithm change introduced by the platform has attracted the attention of B2C businesses. Earlier, your posts appeared chronologically on the feed. In the wake of the change, however, only posts which are likely to garner the highest degree of attention or engagement in the form of likes, comments, and shares, appear at the top. Instagram, to any extent further, will try to gauge the sort of interest a post will be able to generate. Talk about Artificial Intelligence!!

Businesses, as such, must revise their social media marketing strategies because they would want to get their latest posts appear first. Should they don’t then there’s hardly any point of sharing them at the first place. You will find a need to react to this change with marked immediacy. Ask your fans to turn on their notification, use relevant hashtags to attract discussions on recent topics and strengthen concentrate on the creation of shareable and click-worthy content. Make sure you’re picking the right marketing tools to measure the success of one’s content- shares, clicks, audience growth, and click-throughs.