Digital environment is currently an essential element in how Americans understand local events and issues in news reports. Today, as many U.S. adults say they prefer to get their local news on the internet as approach so with the television set.

Chart showing make fish an overwhelming most of Americans reach least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the television set, the internet (either through social websites or websites/apps), print or radio – nearly the same area of U.S. adults say they like a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social networking) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of american citizens reach least some local news digitally resulting in four-in-ten (41%) achieve this often. This reduces to around equal shares who frequently get local news specifically from social networking (25%) and internet based news websites or mobile apps (26%).

Even while TV stations certainly are a powerhouse source for local news, they’re still accessed primarily from the analog format of tvs; this runs specifically true of radio news stations. Fully 76% of those that get news from local TV stations and 81% of people who get news from r / c primarily head to these providers through the traditional pathway.

But other news providers possess a substantial portion of their audience who access them online. Those types of who get local news from daily newspapers, for example, 43% primarily access them online while 54% have them mainly inside a print format. And nearly half of people who get local news from newsletters or listservs (49%) do so primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.

Concurrently, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix offline and online pathways, for example, flipping on the tv screen set to look at their local news station but going on line to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate that they can don’t use anything but digital pathways as their primary access points. Three times as much U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though this is still and a clear minority.

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